First Location shoot

Yesterday was the first location shoot for our music video; we planned to film in the central London, based around the London Bridge. Although we did manage to film a few shots of both Katherine and Dean, (acting as out music video’s couple) we found that it wasn’t such a good place to film as there was limited space available due to the amount of public passing us. After managing to get the key shots we wanted, we later moved on some of the backstreets of Moorgate, where we managed to gather plenty more shots as this was an all-round better location for quality and for keeping the equipment we had on us safe.

This is where we filmed Katharine acting for the first shot in our video as a homeless, vulnerable young woman, crouching down in a back alley. To get the best quality shots we used long shots, mid shots, low angled shots, high angle shots and close ups, we didn’t use any zoom with the video camera as we knew that we could get better results from editing using Adobe CS3 Premier Pro. The footage that we gathered where completely as drafted out before hand and should be easy to assemble and edit for the final product.

Ancillary draft work

Planning for first shoot

 We have set a date for our first day of filing for the video; we are travelling into central London to shoot the scenes we need on London Bridge but also in the backstreets of London. Having already planned where to film in London, we already have an idea of where to go and what exactly we are filming by taking our storyboard.  The type of equipment we are taking with us such as, the jib, the dolly, a tripod, video camera and charger, needs to be handled very carefully, especially as we will be surrounded around big crowds.

First pitch presentation

This is our pitch presentation, explaining our ideas for our music video and the knowledge of research we have needed to take in such key aspects such as:

-          The Brief

-          The Genre for our chosen song

-          Research into our genre of music

-          Target audience

-          Ideas and Suggestions

-          Locations

-          Allocated roles amongst the group

-          Fonts for our Logo

-          Dates and deadlines

Pitch Work

Our group have dedicated several different roles to take within our task to produce our video, this should make the whole project more organised and give each of us the chance to have an input.
These are the roles set:

• Dean- Editing And Photography, Plus editing the film together and dealing with meeting organisation
• Claire- Film And Sound Recording, also ensuring the images and sound captured can be used and uploading and filing the film in relevant folders
• Myself- Artistic Director, ensuring all images captured are as story boarded and making sure schedule being followed.

Song choice

When deciding apon the final song we wanted to use for our music video we first researched into the different type of genres that we preffered such as Indie, Pop and soul. We looked at many different song choices from a range of time periods which had a variety of conventions. Through this research we then went on to search success selling songs within these genres, such as:

Feeling good-Michael Buble
Hero-Foo Fighters
Bubbles-Biffy Clyro
Jar of Heart-Christina Perry
Skinny Genes-Eliza Doolittle
Set fire to the rain-Adele
Warrick avenue-Duffy
Locomotion-Kylie Minogue

Eventualy the group decided that our song choice would be Set fire to the rain by Adele. We felt that this song choice was very approriate for the task as it showed much protential for producing a music video in which the variety in choices we had to portay exactly what the song was representing, strengh, sadness, love, contole, and many strong emotions throughout.

Research Into Genres

In order to gather enough knowledge about our chosen song, artist and genre, we brainstormed three different genres of our choice, soul, Indie and Jazz and put these within our pitch presentation. This includes key codes and conventions that will be needed within our video to follow our chosen genre.