Location shots

These imagaes where taken from London bridge to show where our first footage has been located. This is where we shot most of our backstreet shots of Katherine singing, but also with Dean as he helps her up from the gutter in out music video.

Draft work and Ancillary tasks

Here we are working as a group on our story boarding, suggesting the appropriate shot types for our video that will be appropriate for our chosen genre and audience type. We are also individually working on our ancillary task, which includes designs for the CD cover of our released album 21, but also designs for a magazine advertisement for the album.

First signs of editing

After gathering our fist few shots of footage we captured in London we wanted to start uploading and editing what we had. We done this by using Adobe cs3 premier pro of which i had used before on my premium task and so i did know a little of how to used this software. To help myself get used to this software i studied a few youtube videos that showed me a few handy techniques and guided me through this task. When uploading the fottage we took previous we made a group folder on our set login computer so that we new exactly where all of our uploaded footage would be kept so that when each of us want to do any editing alone then we are able to do so. When opeing our cs3 premier pro we uploaded our chosen song, we then looked at the draft i had sketched out and the times i had already prepared for each shot we needed so that it would match the sequence of the lyrics. When it came to syncing the lyrics of the song with what we had katherine lip sing on camera it was a little hard althoguh we did eventualy find the correct fottage which fitted in with the timing of the lyrics.

Group discussion

This week we had our first location shoot around central London gathering footage for the first few scenes of our storyboard. We had planned to film on London bridge although we was unable to do so due to the small amount of space availible to us as the location was very busy with perdestrians.

As one of our ley kocations wasn't of use to us we had to rethink of where our first vital few scene would take place, our second location that we had planned, the back streets of Moorgate became the main location of the first minute of our video. It was very helpful that we had all the equpment we need nearby at ean's workplace, we used a variety of equipment and shot types such as  long shots, mid shots, low angle shots, close ups and high angle shots.

Because we wanted to create the feeling of Adele being lone, scared and volunerable we used alot of high angled shots using the jib. Due to the range of equpment we had availible we was able to capture all the scenes of that i had draft previously, we had even captured a few new shots that we had talked about on the day. Now that we have these vital shots we can start editing using Premier Pro cs3.

Story boarding

After discussing with the group what we wanted our music video to consist of and the type of theme we wanted i did some early sketches of drafting and storyboarding, due to taking fine art as another subject the group felt that i was the best person to carry this out. After showing the group my early ideas, we all contributed to the final vision for our music video of which i then went home and draw up into the final storyboard at the weekend.

To help the group plan out and know exactly what scene went where in the video i planned out during my work on the storyboard exactly what scene and shots went where with the timeing of the song. I song choice was quite long although this gave me plenty of room to consider a range of shot types that we could include in our music video but also when it came to constructing the narrative i had much time to have many locations and time periods.

First Location shoot

Yesterday was the first location shoot for our music video; we planned to film in the central London, based around the London Bridge. Although we did manage to film a few shots of both Katherine and Dean, (acting as out music video’s couple) we found that it wasn’t such a good place to film as there was limited space available due to the amount of public passing us. After managing to get the key shots we wanted, we later moved on some of the backstreets of Moorgate, where we managed to gather plenty more shots as this was an all-round better location for quality and for keeping the equipment we had on us safe.

This is where we filmed Katharine acting for the first shot in our video as a homeless, vulnerable young woman, crouching down in a back alley. To get the best quality shots we used long shots, mid shots, low angled shots, high angle shots and close ups, we didn’t use any zoom with the video camera as we knew that we could get better results from editing using Adobe CS3 Premier Pro. The footage that we gathered where completely as drafted out before hand and should be easy to assemble and edit for the final product.

Ancillary draft work

Planning for first shoot

 We have set a date for our first day of filing for the video; we are travelling into central London to shoot the scenes we need on London Bridge but also in the backstreets of London. Having already planned where to film in London, we already have an idea of where to go and what exactly we are filming by taking our storyboard.  The type of equipment we are taking with us such as, the jib, the dolly, a tripod, video camera and charger, needs to be handled very carefully, especially as we will be surrounded around big crowds.

First pitch presentation

This is our pitch presentation, explaining our ideas for our music video and the knowledge of research we have needed to take in such key aspects such as:

-          The Brief

-          The Genre for our chosen song

-          Research into our genre of music

-          Target audience

-          Ideas and Suggestions

-          Locations

-          Allocated roles amongst the group

-          Fonts for our Logo

-          Dates and deadlines

Pitch Work

Our group have dedicated several different roles to take within our task to produce our video, this should make the whole project more organised and give each of us the chance to have an input.
These are the roles set:

• Dean- Editing And Photography, Plus editing the film together and dealing with meeting organisation
• Claire- Film And Sound Recording, also ensuring the images and sound captured can be used and uploading and filing the film in relevant folders
• Myself- Artistic Director, ensuring all images captured are as story boarded and making sure schedule being followed.

Song choice

When deciding apon the final song we wanted to use for our music video we first researched into the different type of genres that we preffered such as Indie, Pop and soul. We looked at many different song choices from a range of time periods which had a variety of conventions. Through this research we then went on to search success selling songs within these genres, such as:

Feeling good-Michael Buble
Hero-Foo Fighters
Bubbles-Biffy Clyro
Jar of Heart-Christina Perry
Skinny Genes-Eliza Doolittle
Set fire to the rain-Adele
Warrick avenue-Duffy
Locomotion-Kylie Minogue

Eventualy the group decided that our song choice would be Set fire to the rain by Adele. We felt that this song choice was very approriate for the task as it showed much protential for producing a music video in which the variety in choices we had to portay exactly what the song was representing, strengh, sadness, love, contole, and many strong emotions throughout.

Research Into Genres

In order to gather enough knowledge about our chosen song, artist and genre, we brainstormed three different genres of our choice, soul, Indie and Jazz and put these within our pitch presentation. This includes key codes and conventions that will be needed within our video to follow our chosen genre.

The Brief

My group and i have chosen to produce a Music video for the single 'Set fire to the rain' by Adele in her new Album Adele 21. This will be a promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• A CD cover for the release of the album     
• A double page magazine article advertising the album
• Or a website homepage for the band.

I have chosen to produce a  magazine article advertising the album and a CD cover, the back of the CD and booklet for the release of the album. The CD package will include a booklet within will be the lyrics to all the songs on the album. The Magazine advertisiment will include spcific information of where to purchace the album and will show what the Album looks like.

The Beginning..

This Blog will show all my progress througout this task,working with my group but also as an individual and showing my journey throughout.
My group Claire Whte, Dean Waterhouse and i have already looked into and researched some of the options for this task and are currently sharing ideas and suggestions.
I am very hopeful for my group, so fare we work very well together, sharing ideas and communicating clearly.