Love shoot

Today my group went to shoot some scenes for the background story for our muscic video, this included taking shots of katherine and dean together as a couple to show how intermate and happy they once where. This was greatly needed to make the contrast between Adele being happy and in love with her boyfriend and then the shots where she is alone and miserable without him in her life.

The footage produced was used using handheld camera as the loaction of where the footage was taken in bluewater was quite uneven to walk on or role the tripod on. We also felt that it would be more appropriate to use the camera handheld, this would make the effect of a home made video of which do appear consistantly in Love films or love music vdieos, such as The Notebook. Even though the equipemnt that was used for these shots wasn;t of great diversity, we still produced a range of different shots such as closeups, long range, of which could be helful to show different angles for emtions and points of view.

Feedback

This week my group and i had a feedback session on the porgress we have made so fare and what we have produced. This including our ancillarieds and pictures we have taken so fare, they discussed with us how we should,'t use such dark and dismal colours as they are very simular to the type of colour scheme that Adele had used for her Album and merchandise for the Album. Although it is key that we do try and attract the same type of audience as Adle had with her chice od merchandie and style range, we should also be trying to diverse our work and put our own style onto our work. We also got feedback that some of out group needed to finish off any outstanding draft work as it is very imortant when going to design the final templates on Indesign or Illustrator, fortunately i had all my draft work done as i do art as another alevel subject, this also make very helpful when drawing up our storyboard.

Shot list

To help the group schedual when we are filming and what equipemnt we need to get for each scene we are shottage we have designed a shot list:

Location	Shot Number	Start	End	Equiptment Needed
London Moorgate	1	0.00	0.08	Tripod
	3	0.16	0.25	Tripod
	5	0.35	0.43	Jib
	18	3.36	3.44	Tripod, Dolly
London Bridge	6	0.43	0.58	Tripod, Tracking System
	11	1.49	1.58	Tripod, Dolly
	19	3.44	3.57	Tripod, Dolly
Studio	2	0.08	0.16	Tripod, Tracking System
	4	0.25	0.35	Tripod
	8	1.12	1.17	Tripod
	12	1.58	2.07	-
	15	2.42	3.00	Tripod
	17	3.20	3.36	Tripod, Dolly
	20	3.57	4.05	Jib
House	7	0.58	1.12	Steady Cam
	9	1.17	1.34	Tripod, Tracking System, Dolly
	10	1.34	1.49	Tripod
	13	2.07	2.26	Jib
	14	2.26	2.42	Tripod
	16	3.00	3.20	Tripod

Detail to Ancillary

15th January We are deciding apon features for our Ancillary taks, for this as a group their are details such as fonts, logos and colour schemes that we need to decide on. To make sure that each of our Ancillaries do match with the genre of our music video but also trend and advataice our music video to its fullest we all need to have these same key elements. As our music video is extremely sombre and very emotional the colours we chosen had to fit with this and show the audience a little about the mood of the video. We reached a desition of using mainly colours such as black, greys, white and hints of other softer tones.

Chosing the Logo was not an easy desition although eventualy i did produce a basic logo design to show the rest of my group, I made this using photoshop as i was used to using the programme for text and logo designs. The group did like this design and we are keen on using for our final logo for our Ancillary tasks. Final Logo Design

Studio shots

Today my group started to shoot in our second location, the drama studio, where we wanted to create the shots of Katherine singing in a club. I thought that this location would be almost perfect for this shot as we could use the black curtains to black out the light, but also to give it the club like effect with the spot light shone upon Katherine as she sings. Although we didn’t use a smoke machine as planned, we still created an amazing Smokey effect with the lighting we used and the shot types taken from high cornered angles but also using the tri-pod to move the camera around the room.

Ancillary Photography

Yesterday i captured a range of photographs for my Ancillary work, these consisted of mainly Katherine acting as Adele, in the loaction of where most of the key scenes of the video will be shot, in central Lonon. I had Katherine model wearing the clothes the group wanted her to perform in for our music video, i thought this was a good idea as the package of the CD and the rest of my ancillaries would be very consistant with the video.

Ancillary task progress

As well as to produce a music video we were given the task to create an option of ancillary tasks of which I chose to produce a CD case and an advertisement for a magazine of the newly release of the Album of our chosen song, Adele-Set fire to the rain. The decision of choosing a suitable style guide for the logo, font and colours wasn’t at all easy although we finally did decide and produced a logo on Photoshop, and decided upon colours for our Ancillary task that would match our chosen genre of music but also the type of style that would preferably be seen on our chosen album.