Evaluation Question-1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

When first researching into the genre of our song choice i found many conventions within the real media products which constantly came to my attention. These conventions such as the way in which the music videos where being shot, the camera angles they used and the colour schemes where very consistant to their genres and the style to their artists. When observing new releases for albums and the covers of these i noticed that many had the same basic format, the artists boldly placed centre of cover acting to gays theory for best advertising but also the placing of the logo or artists name, towards the corner of the cover in a plain and basic but bold font choice.

Researching into our songs genre of music was a little hard as we did not have just one style of genre to concentrate on. Feedback we got from researching into our song was that the song may be considered in many different genres considering who you ask, these genres where, Indie, jazz, Pop and Soul. Although this was the case we as a group thought we should focus mainly on the Indie genre with artists such as Kings of Leon, Madness and Coldplay. Also considering the Pop genre with artists such as Lily Allen, Amy Winehouse, Bruno Marz and Christiana Aguilera. 

The typical conventions we found from Pop videos portrayed the artists as extremely flirtatious, using gays theory to attract the opposite sex into buying the album or song, also the lighting of which is used is consistently bright and shun directly above the artists as they dance.  A typical conventions of Indie music videos such as Madness 'Our house' concentrate on telling the story of the song, using Reception theory.

I did follow these convention when designing the front cover of the album by dominantly placing my artist in the centre and the logo of the album on the top left corner, the reason for keeping to these conventions where simply due to my research of other bestselling albums from the past year and many of the layout of their album covers having a very similar layout. This showed that this style and design of the albums must be very advertising towards a large audience and have the best revenue in sales.