Evaluation Question-2. How effective is the combination of your main and ancillary texts?

To combine with the music video I have designed and created an album cover and case which includes a song lyric booklet with the design of the CD. I also made an advertising poster for the album’s release and a one page magazine advertisement. When it came to designing and getting ideas for these products myself and my group created a style guide which included, main colours we may use, size font and style of text, logo designs and pictures that could fit with our chosen style of genre. For an example of this, all members of the group used the same logo for all ancillaries but also we all kept to having 3 main colours of black, white and another of our choice.  

I feel that I made very good and effective combination between my main and ancillary text with the use of images I used within my ancillary task, such as the photography I used throughout my CD booklet of that was photographed in-between filming on location shoots. This was effective as this meant that the costume that our artist was wearing in the music video could also be inside the advertising products and CD package, making the genre and mood of the artist and album very consistent. This also meant that it could be easily recognisable that all of the ancillary products are linked together and cross promote the album and each other.

Although to a certain extent the groups promotional packages did all combine and in ways linked to advertising and promoting the album effectively, there were some cases within the production of the ancillary task where there is signs of individual work and development of ideas. I feel that this is a may have been down to at times bad communication and some disagreement although I also feel that this has been overcome by previous planning of the style sheet and so in conclusion all promotional products have successfully been well combined to advertising the album and its genre style.

Another combination of linking the main video and my ancillary products is shown within my premotional products such as the T-shirt i had designed, clearly showing either the logo of the artist and album or a main image from the album of the artist. I also designed a mug and a umbrella of which are both advertising merchandise for the album.